Sam Osborn
Dressage & Mindset Coach
Think Well : Ride Well : Perform Well
Riding well goes far beyond technique. It's about connection and the right mindset. Riders can plateau not because of ability, but because of the wrong mindset. I can help you work through that.
Think Well
Your mindset shapes how you ride. Confidence, focus and clarity come from understanding your thoughts and managing your emotions. When you think well, you ride well, you’re able to stay calm under pressure and communicate with clarity. You move away from self doubt, unhelpful self talk and narratives that plateau your progression and enjoyment.
Ride Well
Good riding is more than technique it’s about feel, timing and connection - and is most certainly nothing to do with perfection! When your mindset supports your skills, you ride with quiet curiosity, clarity, patience and clear intention. Riding well builds trust, confidence, and a stronger partnership with your horse.
Perform Well
Performance isn’t just about rosettes and results. It’s about combining your ability to Think Well and Ride Well when you’re under pressure or when it matters most to you. When you Think Well and Ride Well, you’re prepared to compete with confidence, adapt with ease, and stay focussed on the process, not just the outcome.
Sam Osborn
Riding & Mindset Coach
Qualifications
With lifelong experience in dressage competition up to Grand Prix level, Sam is a nationally recognised and qualified BD Coach (UKBDC2). Further qualifications include Advanced Centre10 coach, NLP Practitioner and hypnotherapist.
